Achieve growth with farm to table tracked grown food

Food inflation has reached a new dimension of strife when people choose to manufacture with horrible and toxic substitutes in order to provide food to the masses. The result is cautious consumers on the look out for local food choices that they can trace themselves (in their car) or know as much as possible about the farm supply & associated value chain such that clean, honest only food is purchased for a family or food business.

With Rurapp, small farmers in developing countries can have access to direct production knowledge and alert buyers when produce is nearly ready to buy. With certainty of market and lower logistic costs, crop production for small farmers can expand profitably. Rurapp Trade and Traceability system is designed to improve Trade liberalization  so small farmers can access both domestic markets and international exports and partake in the global food import/export industry as well as the big growth in farm to table tracked grown food.

Example 1

Chef Brian is designing his Menu for 2014 and wants to get into the farm to fork trend. As a result of various and advanced methods of food production, processing, packaging, preservation and delivery, food supply availability is fast enough to reach the consumer.

However, he does not have time to visit farmers and his current suppliers do not offer a service where Brian can actively show his customers the place the food is coming from.

So, Chef Brian sets up a Project on Rurapp and engages 100 farmers on grow to contract basis. He selects his seeds from all the seed brands and then Rurapp manages the growing harvesting. The farmers update their Rurapp Social page with latest pictures.

These pictures become a photo album for the Marketing team at the hotel to use in advertising, website and so forth. The goal of organic farming is to reduce the disastrous effects of industrial chemicals and fertilizers on topsoil while helping “enhance soil fertility, prevent soil erosion, promote and enhance biological diversity, and minimize the risk to human and animal health and natural resources” (Treadwell, Riddle, Barbercheck, Cavanaugh-Grant, & Zaborski, 2010).

Brian gets authenticated food at fixed supply prices from the farmer with full traceability data. Rurapp charges a per delivery verification fee based on the contract price.
Rurapp distributes payments to the farmers via digital payments.

Brian gets on with cooking, all the food is coming his way.

Example 2

A large E-Commerce marketplace has noticed that there is increasing demand for authentic, whole / clean foods i.e fresh fruit and vegetables as well as value added products for their large consumer bases.

Essentially the business does not have the current resources to find farmers in areas close to consumer centers and, although they can see potential, they are aware of the logistics.

So, they set up a project with Rurapp Inc to create feeds of products available at certain prices. Rurapp delivers M2M devices etc. The marketplace plug in allows established marketplaces to recieve rural farm product availability directly into your E-Commerce Marketplace.

The result is a broad array of new rural produce from a wide range of exotic, isolated rural locations with exceptional soil nutrient and Non-GMO heirloom varieties grown with organic & fair trade principles.

The marketplace can now sell both fresh and processed whole foods with private lable and packaging arrangements and full traceability data tied to your consumer markplace.

Example 3

An Essential oil manufacturer wants to expand their manufacturing product range to capture the growth in natural/ organic essential oils for the perfumery and cosmetic market.

The owner wants exotics, however every time the company wants to set up new suppliers for rare, exotic ingredients in isolated rural regions, it costs the company a around the world trip/ hotels/ time and entertainment.

The essential oil company has a chat with Rurapp and finds out that they can set up Rurapp Projects to manage the supply chain for any ingredient they desire anywhere in the world. The essential oil company is delighted that the advanced communication and intelligent database infrastructure from Rurapp allows trade and traceability in virtually any rural location worldwide.

Since some essential oil supplies, such as Sandalwood are very expensive per kilo, Custom logistic equipment needed to be designed and manufactured to handle the conditions in rural areas and yet handle the new generation solutions. Such equipment is designed to be at distribution and drop of points. Our most popular product is the RurApp platform scale. The scale is able to weigh products quickly and accurately and then share the information via various communication methods. Additional add-ons are QR readers/printers, solar panels, and touch screens. All the equipment is available through different agreements and regional relationships.

Example 4

Food company wants to get with the trend for consumers demanding clean foods. The company is keen to release some new lines with authentic food. Management realizes that the more product lines they could release the better to achieve market share,  so they want to get creative.

They contract to Rurapp a project for supply options. They are happy to find out that Rurapp Inc is founded and managed  by ICT, rural trade and farmer experts who have digitally transformed the available capacity for rural farm trade in terms of  quality, efficiency, scalability, accuracy and multi stakeholder collaboration.

The food company joins a bunch of active Rurapp Projects and founders some more projects. The brand grows with direct access to the new supply chains.

Example 5

Supermarket chain wants to offer a wider range of clean, whole foods but does not want to worry about setting up new supply chains in remote places.

The Supermarket chain is pleased to enable RurApp Partner Integration. In this situation, Rurapp Inc becomes a service provider and integrate transparently with the supermarket corporation as a trade partner. This will allow us to exchange data to share information and for automation of services.

The supermarket decision makers understand that technology behind RurApp is flexible scalable technology which, for isolated, rural, smallholder farmer reguions is oftenpoint of failure. Since the ideal candidates for Supermarkets to reach clean food supply chains, the Rurapp multi-solution platform are in rural areas there is additional challenge of environmentals. The Rurapp solutions are tolerant to power instabilities, extreme weather including humidity, mistreatment and network limitations.

RurApp manages the entire supply chain for the supermarket from multiple locations worldwide with full trade and traceabilitytechnology tools deployed.  Rurapp uses integration methods which are be both flexible and secure. Technically Rurapp uses SIP for voice, presence and communication. Data integration via SFTP, HTTPS, PHP over SSH and other best practices. Our alerts and notification also integrate with our partner preferred platforms. The supermarket is pleased that Rurapp has been  designed to integrate seamlessly with our partners, such as the supermarkets, back-end systems.
Recommend a new RurApp Project

Recommend a new RurApp Project. We will discuss the parameters and goals for the project. If agreed RurApp will launch the project and manage it to success.
Commodity Traders: Maybe you are a commodity trader with active supply chains but can achieve much more with Rurapp trade and traceability tools to assist your logistics and efficiency.
Consumer Brands:  Are you a food or health brand interested in working with farmers directly to create a wide array of new products supplied using advanced farm to fork traceability reporting technology.