RuApp clean food sourcing is by far the fasting growing part of the business as consumers demand from brands clean, authentic foods “with a story”. Anyone using social networks would notice that among the most popular types of images and chit chat covers food and travel. Such a focus and convergence of social networking focus is now changing consumer preferences in an entire demographic. Due to the preference changes from the younger “Millenial” segment as well as the “Boomer” generations; RurApp, is busy establshing farm to fork platforms for Australia, the South Pacific, New Zealand and the middle of Africa. The purpose of sourcing cean, green food and other ingredients is to help brands deliver the demand for clean, exotic foods. RurApp finds rural food, authenticates the farmer source and creates new farmer value chains for brands looking to make the most of what is expected to be a long tail trend, joining up with the Non-GMO, organic, gluten free, paleo and other such trends.
According to Organic Nutrition industry Trend Marketing Expert Maxwell;
90% of Millennials want new, unexpected flavors – exotic, internationally inspired, heat and spice to entertain their palates. Don’t settle with current food trends, this younger generation wants to be the first to try and share something new!
RurApp has developed technologies that can reach the farthest, most exoitic rural farmers and food buyers are paying attention. The largest of companies are currently showing an interest to change their food ingredient lists especially when the production costs and logistic issues maintain a similar cost. An example is General Mills who benefited from the GMO Free trend by changing two relatively small ingredients—corn starch and sugar beets—both of which were reportably used in breakfast cereal in small amounts (low cost to change).
Cheerios are mostly oats and oats are not genetically modified. General Mills simply moved to non-GMO corn starch and cane sugar.General Mills simply moved to non-GMO corn starch and cane sugar. It was a small change and a cheap change, but the company will be reaping rewards all the way to the bank.
However, for many large companies, making large ingredient changes that increases costs would outweigh the potential business benefits (market share). Indeed many commentators online observe that despite a wider caution towards chemicals and GMOs in foods, the mass market is largely price sensitive and thus final purchase factors, and thus market share, is determined by raw material ingredients.
RurApp track and trace technology is enabling both farmers and factories to provide traceable track back capacity. By making this farm technology available at a low cost and easy deployment, RurApp hopes to influence the availability of bulk organic foods by helping efficiencies in trade and quality to help farmer gain markets with small and large value chains.
