The UK National Farmers’ Union (NFU) statistics show incredible data statistics on traceable food demand in the United Kingdom. Traceable food also known as “farm to fork” or “paddock to plate” has significant benefits for both health & safety and consumer friendly authenticity. Over 80% of consumers indicated a preference for food traceability.
A survey conducted in 2013 by the UK National Farmers’ Union (NFU) found 78% of shoppers agreed or strongly agreed that supermarkets should sell more food from British farms, and that 86% were as likely, or more likely, to buy traceable food produced on British farms.. The consumer interest in traceability is also currently strong in China and the United States. Traceability is a legislated requirement for certain food products for the entire European Union.
The same British traceable food survey also indicated a push for local sourcing of UK cattle and other food. A scandal that involved horse meat in frozen meals scared consumers into verification of food sources. Following this and other food manufacturing scares around the world, consumers see traceability as the answer to better food quality.
Another key United Kingdom food trend is Non-GMO with the Soil Association (a popular website advocating organic & GM Free) which recently quoted Mark Price, CEO of Waitrose, has said, GM is one-in, all-in technology, and as organic becomes a more significant financial force in agriculture, so its power to stop GM gets stronger. Read the article here.
http://www.soilassociation.org/gm
Read more about England traceability demand in the following article from the Telegraph.
