Ping your Farmer is a synergized, consumer friendly information system designed to be delivered on-demand to your consumers. Brand unique badges and QR codes communicate your brands commitment to authenticity, traceability and honest labeling. The technology certifies that a traceable link truly exists between your brand and source farmers. The platform collects from the farmers geographical linked images of the exact farm and trees that your brand sources.
- want to be proactive about key authenticity issues?
- show consumers that you Know your farmer?
- desire greater market share by showing transparency on your labels?
- have plans to enter export markets such as EU that require traceability?
- Instant “Know your farmer” “just label it” solution
- The simple, near automated, step by step system to close the gap between Brands value chain operators, stakeholders and source farmers.
- Ride the consumer trend for authenticity and transparency with live authenticity consumer communication via a QR code promoting your brand.
- Makes it simple for brands to reach out to their ingredient suppliers to request the traceability ‘ping to farmer’ verification.
- Clickactivism on issues such as “Organic” “Non-GMO” “Gluten Free” “No artificial colours/flavours” “Fair Trade” and many others have been trending upwards for years.
- The platform integrates with a wide variety of laboratory and other independent 3rd party service providers that provide verification of your label claims.
- In the age of authenticity, brands must examine what they can do to improve value chain transparency.
- Gain production & quality control efficiencies by becoming a digital linked value chain from farmers to your processing facility through to wholesalers, retailers and final consumer.
- Brands that communicate clearly and show transparency are winning the minds of consumers and thus market share.
- Benefit from both Consumer & B2B attention by telling wholesale buyers about your new, technologically superior, consumer friendly label that tells an engaging story about your ingredients, images & video of the farm & processing methods.
- Stay ahead of upcoming laws requiring traceability and enter markets before competitors in countries such as EU where traceability legislation already exists,
RurApp provides all the technology based tools, traceability & logistics necessary to create, organize and manage cooperative farm to market programs anywhere in the world
RurApp looks forward to discussing this further with you to see if the “Ping your farmer” can benefit you. You can either email us at info@rurapp.com or fill out the form below.
