Current agricultural practices are diminishing our ability to produce sustainable food in the future. Hence, swallowing food today is also swallowing food that won’t be available in the future. However, what you swallow today sends a signal to the marketplace to produce more of what you swallow. However, the only way consumers can know about their food sources and the farms that produce food is by using traceability. The intelligent database driven focused supply chain solution called Rurapp enables the tracking of farmer produce all the way through a value adding chain. By providing from manufacturer to consumer verification systems for supply chains, brands can win over sustainable centric consumers by setting up Rurapp Projects from sustainable, environmentally friendly sources.
The core process of agriculture is sustainable – the transformation of solar energy into hydrocarbons and proteins for human use. Our current agricultural methods consume fossil energy and are net contributors of greenhouse gases. Rurapp is a true traceability solution and dynamic trading platform for farmers and partners. The specific purpose of the solution is to connect farmers with technology powered solutions, such as logistics systems and traceability, and then by linking the farmer to existing or new value chains. Since most discussions of the environmental impact of food have focussed on food miles, the production methods and level of processing are a much greater contributor to emissions than the distance travelled. Therefore, the logistics capacity of the Rurapp platform can streamline value chains that reduce wasted transportation. Processing such as drying, cutting or powdering will be project managed according to least environmental impact on food miles.
There is no label in a grocery store that guarantees the food was produced using methods that are healing the planet. RurApp Inc provides rural trade and traceability applications and associated Machine to Machine devices that provide seamless data verification for the effective tracking of natural products grown, harvested & processed by rural farmer’s and value chains worldwide. Within the resulting consumer QR codes information on the farming sustainable system can feature producers that have no “waste” – the output of every process is an input for another process. For example, in remote rural farms; animal dung is plant food. The CO2 exhaled by animals is an input to photosynthesis in plants. Dead plant material is food for microbes and animals. The natural rotation of such environmental process is being still available is a tremendous opportunity.
Rurapp projects allow food manufacturers, and commodity distributors/traders to access this clean food and eliminate any risk of consumer suspicion resulting from wider industry food authenticity scandals. The Rurapp technology since it is cloud based and modularized solution works in virtually any geographic location globally to alert, trade and track agriculture from farmers within defined regional areas scaled countries. Furthermore we can work with and do value existing partnerships. So as to provide value add solutions to existing legacy infrastructure or economic models.
Consumer food choices today will influence what is produced in the future. Since more and more consumers are choosing truly sustainable and clean/pure/ whole food this is signalling the market to produce more. The RurApp technical solution includes component is modular, scalable, globally distributed and cloud based. The Rurapp System places total importance to Quality Control (QC) assurance which is being able to check every delivery and know exactly which farmer has not followed any applicable standards.
