Data shows there is a fundamental shift in Chinese consumers desire for rural traceability data. According to key reports the Chinese care more about food sourcing than other mass markets such as the United States and the United Kingdom. Rurapp is designed to assist farmers and value chains anywhere in the world.The most isolated farmers, generally situated in the cleanest parts of world can now be linked to new trade opportunities within large consumer markets. Rurapp has designed a technical brige considering key present and future consumer mass markets markets of China and India are demanding clean, nutritious rich food with True traceability detailing everything from the environment to data on the seed and all value chains to the fork.
Research released by Lincoln University shows that 58 percent of Chinese verse just 29 percent of British respondents rated environmental quality as important when buying food. The research also shows that 75 percent of Chinese consumers and 65 percent of Indian respondents highly rated food safety certification as “very important”. This compares to just 41 percent of British consumer respondents.
Rurapp has been designed to propel forward the sourcing capacity of remote rural clean enviroment agricultural sources. Rurapp specialises in developing the latest trade & traceability methods. The traceability trend for the Chinese industry is a huge opportunity for the Rurapp technollogy.
Rural Farming best practices include nutrition rich, clean air and heireloom seedlings. In markets where such best practices and trends influence a better demad for remote rural farming communities, Rurapp Inc is ready to support & facilitate value chain projects.
A large demographic of 55 percent of Indian respondents also rated environmental quality as important when buying food. The Lincoln University reports that 42 percent of Chinese and 50 percent of Indians rated animal welfare as very important compared with 34 percent of British respondents.
“As income grows, consumer behavior changes. Product attributes other than price start to play a greater role in consumer decision- making,” Professor of Trade and Environmental Economics Caroline Saunders said in a statement.
Great for business, Chinese consumers were willing to pay 74 percent more than the normal price for dairy products with food safety certification. This demonstrates and opportunity for Chinese food or health brand interested in working with farmers directly to create a wide array of new products supplied using Rurapp project advanced farm to fork traceability reporting technology will attract a better finished product value.
