RurApp technology can be tailored or customized to provide a more precise level of access to existing value chains. The benefits of instant traceability, direct communication, integrated quality control and many other solutions can have a significant impact on supply capacity. With Food innovation such a hot industry in 2015. Consumers are on the look out for clean food that is what’s new, and manufacturers that produce ground-breaking products in the organic sector command more market share.
Consumers across the country are demanding certified organic and “non-GMO” with greater frequency, Consumer rights are back in the spotlight on the 800th anniversary of the first-ever citizens’ bill of rights, the Magna Carta. The consumer movement at hand
finds consumers demanding openness from companies – more information, responsibility and accountability. This consumer trend is directly related to consumer interest in traceability. Susan Dunn, executive vice president, Global Professional Services, Nielsen recently stated “While diet fads come and go overtime, innovative, back-to-basics foods with value chain that offer fresh choices that taste good, are easy to prepare and provide healthful benefits will have staying power.
During 2014 an international team of experts led by Newcastle University has shown that organic crops are up to 60% higher in a number of key antioxidants than conventionally-grown ones. Analysing 343 studies into the compositional differences between organic and conventional crops, the team found that a switch to eating organic fruit, vegetable and cereals – and food made from them – would provide additional antioxidants equivalent to eating between 1-2 extra portions of fruit and vegetables a day. Further information on the report can be viewed here.
According to a recent Nielson poll, Consumers believe health attributes in the foods they eat are importan and many are willing to pay more for the benefits they provide. The report shows about one-quarter of global respondents are very willing to pay a premium (27%), followed by 23% who are slightly willing and 12% who are not willing.
RurApp Inc deploys M2M enabled technology devices and cloud based systems to rural farmers and associated value chains. For companies who work with RurApp their supply chains become proactive and consumer friendly with sincere traceability systems. All these features help to rapidly grow market share. The statistics within the Nielson poll are very conclusive. The healthy, clean food trend is very strong and likely to remain so for some years.
